The Youth Talks — Gen Z Consumption Intelligence

Articles

Why Gen Z Is So Afraid to Fail — And Why “Just Learn From It” Isn’t Enough

The Souled Store: When Fandom Became Fashion

The ‘Less Attractive’ Friend: Why So Many Young People Feel Like They’re Losing a Competition Nobody Agreed to Enter

Gen Z and the Great Online Sale: Are Young Indians Saving Money or Spending More?

The Safety Tax on Young Women: How Fear Shapes Freedom, Education and Work

When Betting Looks Like Gaming: How Online Wagering Is Being Normalised for Young Indians

Beyond the Unicorn: Why Some Gen Z Founders Are Asking What Is Worth Building

The Gen Z Media Reset: How Young Indians Are Rewriting the Relationship Between Media and Audience

Bewakoof: How Being “Bewakoof” Became a Fashion Statement

Discord Isn’t Just Where Gen Z Plays. It’s Becoming Where Games Are Built, Discovered and Sold.

Instagram Shows Gen Z What to Want. Reddit Tells Them Whether It’s Worth Wanting.

Smirnoff: How a Global Vodka Brand Found Its Indian Flavour