Question 1

What is The Youth Talks?

Accepted Answer

The Youth Talks is a Gen Z consumption-intelligence and youth-culture media platform. We publish research reports, brand studies (like the Gen Z Adored Brand Index) and editorial coverage that help brands understand how India's Gen Z thinks, spends and decides.

Question 2

What can I reach out to you about?

Accepted Answer

Brand and category research, custom Gen Z studies, partnerships and collaborations, press and media queries, speaking invitations, or any questions about our reports and formats — the Gen Z Adored Brand Index, DeCode Talks, WorkMint and Sleep Research.

Question 3

Do you run custom research or brand studies?

Accepted Answer

Yes. Alongside our published reports we run bespoke Gen Z research and brand studies for companies. Share your brief through the form and our team will come back to you with scope and timelines.

Question 4

How soon will I hear back?

Accepted Answer

We typically respond within 2–3 business days. For time-sensitive press or partnership requests, mention that in your message and we'll prioritise it.

Question 5

Where can I read your reports and coverage?

Accepted Answer

Our latest reports and stories are on the homepage and the category pages (Brands, Research Reports, GenZ, Social Media). The flagship Gen Z Adored Brand Index lives at /genz-adored-brands.

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Frequently Asked Questions

What is The Youth Talks?

What can I reach out to you about?

Do you run custom research or brand studies?

How soon will I hear back?

Where can I read your reports and coverage?