Research Reports - The Youth Talks

Articles

Young Indian Women Don’t Just Love Food Delivery. They Love What Arrives at the Door.

How Indian Gen Z Comes Back From Heartbreak — From Breakups and Layoffs to Lost Dreams

We Asked Gen Z Why They Love Crowd Work. The Answer Explains Comedy’s Biggest New Obsession.

We Asked 100+ Gen Z Indians Why They’ve Checked Out of Mainstream Media. The Answer Isn’t That They Don’t Care About News

We Asked 100+ Gen Z Indians If They Knew Nims Dai. Their Answers Reveal What Courage Means to a New Generation

Rapido or Uber? We Asked 150 Gen Z Indians Which App They Open First. The Answer Is About More Than Price

Have Indian Gen Z Ever Even Been Inside a Bank? We Asked 200 Young Indians. The Answer Is Telling.

Can Gen Z Friendship Survive Without Social Media?

Gen Z Doesn’t Just Want a Drink. It Wants an Experience

Gen Z Is Rewriting How India Thinks About Money

The Future of Sustainable Brands Won’t Be Built Around Guilt. It’ll Be Built Around Trust.

From Uri to Shershaah: The War Films That Made Gen Z Indians Think, “I Could Join the Army”