The Youth Talks — Gen Z Consumption Intelligence

Articles

Flavoured Condoms Are Everywhere. But Does Gen Z Actually Know Why They Exist?

10 Indian Cities Gen Z Can’t Stop Posting About on Instagram

Hell Energy: The Quiet Energy Drink Trying to Win Gen Z India

Why Indian Students Feel Guilty About Sleeping: The Productivity Culture Behind the Sleep Crisis

AI Can Write the Code. So What Should Computer Science Students Actually Learn? Naman Dureja, Coinbase

Fastrack: How Titan Built a Brand That Refused to Grow Old

Hostel vs Home: Why Where Indian Students Sleep Changes How They Sleep

Gaming Isn’t Just Where Gen Z Plays. It’s Where Gen Z Shops.

SNITCH: The Fashion Brand That Learned to Move at Gen Z Speed

Third Year Is India’s Student Stress Peak — And That’s Also When Students Want Help Most

How Royal Enfield Passed Aspiration From One Generation to the Next — Without Becoming Old

When Memes Leave the Internet