The Youth Talks — Gen Z Consumption Intelligence

Articles

Why Gen Z Is Falling for Instant Cameras in a Smartphone-Obsessed World

BNPL Promises Easy Payments. Does Gen Z Understand the Credit Behind Them?

AI Is Coming for India’s Call-Centre Jobs. What Happens to Gen Z’s First Paycheque?

Zostel and Gen Z: Making Solo Travel More Accessible, One Bed at a Time

Sprite, Tinder, OPPO: Why Brand Collaborations Are the New Way to Win Gen Z

Zudio and Gen Z: How Affordable Fashion Became a Form of Self-Expression

Is India’s Gen Z Hooked on Microseries? How Short Dramas Are Changing the Way Young Indians Watch Entertainment

Is India’s Gen Z Redefining Family? When Respect, Independence and Duty Collide

Archies Wants Gen Z. But Can Nostalgia Sell to a Generation That Never Grew Up With It?

Why Brands Are Fighting to Hold Gen Z’s Attention—and Why It’s Getting Harder

Growing Up in India in 2026: The 10 Biggest Challenges Facing Gen Z

Tired of Swiping? How India’s Gen Z Is Rethinking Dating, Connection and Inclusion