- The Youth Talks

Articles

Why Brands Are Fighting to Hold Gen Z’s Attention—and Why It’s Getting Harder

Growing Up in India in 2026: The 10 Biggest Challenges Facing Gen Z

Tired of Swiping? How India’s Gen Z Is Rethinking Dating, Connection and Inclusion

Does Gen Z Understand Mutual Funds? Knowing What a SIP Is May Not Be Enough

Why Is India Amazed When Foreigners Speak Our Languages? The Rise of Polyglot Creators

India’s Gen Z Watchlist Is No Longer Just Indian

Why Gen Z Shops at Decathlon: Is It About Sport, Style or Value?

From Raftaar’s Beats to Dandiya Nights: TV9 Festival of India Brings Five Days of Music, Culture and Festive Energy to Delhi

The Souled Store: When Fandom Became Fashion

Gen Z and the Great Online Sale: Are Young Indians Saving Money or Spending More?

Bewakoof: How Being “Bewakoof” Became a Fashion Statement

Discord Isn’t Just Where Gen Z Plays. It’s Becoming Where Games Are Built, Discovered and Sold.