The Youth Talks — Gen Z Consumption Intelligence

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The American Dream Is Getting Harder to Reach

Young Women Are Choosing New-Age Skincare Brands. Are Legacy Giants Losing Ground?

What Should Every Student Know About AI Before Entering the Workforce?

How Indian Gen Z Comes Back From Heartbreak — From Breakups and Layoffs to Lost Dreams

We Asked Gen Z Why They Love Crowd Work. The Answer Explains Comedy’s Biggest New Obsession.

We Asked 100+ Gen Z Indians Why They’ve Checked Out of Mainstream Media. The Answer Isn’t That They Don’t Care About News

We Asked 100+ Gen Z Indians If They Knew Nims Dai. Their Answers Reveal What Courage Means to a New Generation

Rapido or Uber? We Asked 150 Gen Z Indians Which App They Open First. The Answer Is About More Than Price

Have Indian Gen Z Ever Even Been Inside a Bank? We Asked 200 Young Indians. The Answer Is Telling.

Can Gen Z Friendship Survive Without Social Media?