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The 'Less Attractive' Friend: Why So Many Young People Feel Like They're Losing a Competition Nobody Agreed to Enter

The ‘Less Attractive’ Friend: Why So Many Young People Feel Like They’re Losing a Competition Nobody Agreed to Enter

Smirnoff: How a Global Vodka Brand Found Its Indian Flavour

Smirnoff: How a Global Vodka Brand Found Its Indian Flavour

Karan Aujla Isn't Just Selling a Drink. He's Building a Gen Z Beverage Identity.

Karan Aujla Isn’t Just Selling a Drink. He’s Building a Gen Z Beverage Identity.

Young Indian Women Don’t Just Love Food Delivery. They Love What Arrives at the Door.

Young Indian Women Don’t Just Love Food Delivery. They Love What Arrives at the Door.

The 2 A.M. Friend: Does Gen Z Have Fewer Close Friends?

The 2 A.M. Friend: Does Gen Z Have Fewer Close Friends?

“Is This Normal?”: Why India’s Gen Z Is Turning to AI for Questions About Their Bodies, Health and Sex

“Is This Normal?”: Why India’s Gen Z Is Turning to AI for Questions About Their Bodies, Health and Sex

dharma

From Dharma to Disruption: Why India’s Young Founders Are Rewriting the Rules of Entrepreneurship

dink

DINK in India: A Generation Redesigning Parenthood

Brand Loyalty Is Dead — Contextual Loyalty Is Rising

Why Gen Z Doesn’t Stay Loyal—and Why That’s Not a Problem

Zudio’s Rise: What Global Fashion Brands Are Missing About Gen Z

Premium vs Value: Why Gen Z Spends Smarter, Not More

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