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Articles
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From Fear to Trust: Gen Z’s Changing Views on Safety and Policing in Uttar Pradesh

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Rolling the Digital Dice: How India’s Youth Perceive Gambling and Betting Apps

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From Social Media to Shopping Carts: Decoding India’s D2C Consumer Journey

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Resilient but Restless: Understanding Mental Health Among India’s Gen Z

More Than a Tool: How Gen Z Is Emotionally and Intellectually Embracing AI

Dreams, Disrupted: How Gen Z Envisions Their Ideal Career

gaming

Level Up: How Gen Z is Redefining Gaming Culture

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Scroll, Click, Believe? — How Gen Z Consumes News in a Digital Age

youtube

Why YouTube Continues to Captivate Gen Z in India

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Instagram and Gen Z India: A Deep Bond Built on Learning, Laughter, and Language

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Malls: The New Third Place for Gen Z

online harassment

The Silent Scroll: A Story of Gen Z Women and Online Harassment

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